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Video

Brand Video

Problem

Awesome Mitten wanted to inspire those in and around Michigan that winter’s in the mitten has so much more to offer than what you can see from the comfort of your warm home. It’s time to get out, explore, and have fun!

Solution

To accomplish the task Awesome Mitten had given us, we knew we had to think outside the box of typical Michigan activities. As great as those are, Michigan has so much more to offer. We started listing everything we could think of, asking what others have done, and doing lots of research. Luckily, Awesome Mitten is such an amazing resource, that most of the research was done on their website! Then, using our list of potential activities, we storyboarded.

We may have lost some feeling in our hands and feet, but the story must be told!

Once we began shooting, we realized there was one big issue… we can’t control the weather. Some of our scenes were scheduled by the seat of our pants, waiting for sheets of snow to cover the ground. Others were captured as we traveled throughout Michigan, while catching a few lucky, and cold, breaks.

One aspect of this production we really wanted to drive home is the audio experience. We were aiming for a very authentic and personable vibe. The voiceover artist we worked with nailed the tone and inflection that the project needed. To properly accompany the voiceover, we found music that would compliment and not overpower the story, and added sound effects to really make you feel like you are in the scene.

We loved working on this project with Awesome Mitten, and can’t wait to share more and more about the amazing things Michigan has to offer!